About Avafem

Shopping for feminine care shouldn't mean jumping between ten websites and guessing which claims to believe. Avafem exists to make it easier for women to find trustworthy feminine care products in one place, with the evidence behind each one.

We're building Avafem to be a companion, not just a store: turning feminine care from a confusing shopping experience into a guided, personalized journey that's aware of your cycle and grows with you through every stage of life.

What we believe

• Your stage of life matters. What helps at 25 isn't always what helps after a baby or in perimenopause. That's why you can shop by your goals, not just by product type.
• Evidence over hype. We look for products with research behind them, and when the evidence is limited, we say so.
• One place, less guesswork. Products from different brands side by side, so you can compare without opening ten tabs.

Who we serve

Avafem is for women 22 to 50: building everyday routines, going through pregnancy and postpartum, or entering perimenopause.

How we make money

We earn a commission from brands when you buy through Avafem, and brands ship your order directly to you.

Where we're going

Avafem launches in January 2027 with a carefully chosen group of emerging brands. After launch, we'll keep adding brands, guides, and new ways to shop.

Get involved

If you're a brand that would like to be part of Avafem, or you have a question, drop us a line.

Meet the founder

Safiata Ilboudo

Founder & CEO, Avafem

Safiata Ilboudo is the founder and CEO of Avafem, an evidence-based feminine care and wellness marketplace based in Austin, Texas.

She founded Avafem in 2026 because she wanted women to be able to find the feminine care products they need in one place, and to make shopping for them easier.

Avafem helps women find products by the outcomes they care about, with the evidence behind each one, so they can shop with confidence instead of guesswork. Avafem launches in January 2027.

• LinkedIn
• Instagram