Press
Press inquiries, fact-check requests, brand assets — everything a journalist needs in one place.
Last updated · April 25, 2026
The one-line
Avafem is a clinically grounded wellness marketplace for women across every life stage — puberty through menopause — pairing a curated multi-merchant catalog with an AI companion trained on a clinician-maintained knowledge base.
Press inquiries
Email press@avafem.com. Please include your outlet, deadline, and topic in the subject line — that lets the right person on our side respond first. For embargoed coverage, attach the embargo time + signed agreement.
Fact-check requests
We respond to fact-check inquiries on weekdays within 24 hours. Send the specific quote or claim you'd like verified, the outlet, and your deadline.
What Avafem is — and isn't
- Is a multi-merchant marketplace + AI wellness companion. Editorial content runs through a practitioner review queue.
- Is a referral partner for licensed telehealth clinics (Midi, Hers, Elektra, Perelel) — Avafem does not employ clinicians or provide medical care directly.
- Is not a healthcare provider. Avafem does not diagnose, treat, or prescribe. The chat companion is educational; medical decisions belong with a clinician.
- Is not a cycle-tracking app. Cycle phase is one signal among many; users who don't track see no cycle-first language.
Brand assets
Logo files, colour palette, and product photography are available on request from press@avafem.com. Please use the wordmark and primary logo together; do not reposition or recolour without sign-off.
Recent coverage
Coverage roundup updates monthly. For recent mentions or to embargoed-launch list us, email press@avafem.com with your contact + outlet.
About the company
Avafem, Inc. is a Delaware C-corp headquartered in San Francisco. See /about for the longer story or /contact for the topic-specific inboxes.